Brand Design, Web Design
Rad River Co. is a hat brand for children and adults based in Southern California. Our goal with this brand was to create an identity that appealed to her target audience, remained mature, and was also reminiscent of nostalgic California. We also revamped her website and designed a site that was engaging and more user-friendly. Our project together included brand identity design, web design intensive, and creative direction.
Identity, Copy, Packaging, Wearables, Web
Pilates Club is a pilates studio based in Honolulu, HI. We set out to create an identity that would take wellness and fitness to a new level of luxury that isn't typically seen in the space. With a target audience of young mums,
We were inspired by vintage California-inspired typography and from the movement of water. To embody this we used used soft, organic, lines to create a logo that felt relaxed, welcoming.